Winning Companies Trust Squark to Provide Profitable Customer Insights


Business Value

Differentiating Features


  • Visual, no code connectors make data integration easy and fast.

  • Get more value out of your existing investments in data and analytics.

  • Squark scales to the biggest data on down to the smallest.

    Ease of Use

    • No setup, no code, no configuration, and no complex templates needed.

    • With Squark's different views, Squark is built for the business user and the data scientist.

    • Schedule your reports to automate predictions.


    • Understand how Squark arrived at each prediction based upon data.

    • Discover and visualize what data is impacting your prediction.

    • Transparent, data-backed results help you make confident decisions.


    • Scheduled reports allow for up-to-date results as frequently as you like.

    • As the machine learns, the accuracy of the predictions will increase.

    • Unlimited projects allows you to continually evolve your understanding of your customers' next steps.

    Product Highlights

    Customer / Prospect Scoring & Forecasting:

    Score and forecast everything and anything.  Score which prospects or customers are more likely (and least likely) to convert in a campaign, or even for an up/cross sell opportunity specific to a product or service. Score and forecast your customer account’s health and act on predicted future data to take advantage of opportunities and derisk accounts and customers in jeopardy for attrition.

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    Product/Service Recommendations & Promotions:

    Use your everyday historic data to align upsells, cross sells, and new products and services to those customers or prospects who are more likely to purchase. Don’t waste your team’s time on accounts that aren’t likely to convert.

    Data Attribution & Explainable AI

    Attribute which data sets are most impacting your outcome or prediction. Knowing what data is affecting your outcome or prediction, at both the project level and individual row/prediction level, allows you to make informed decisions to create a better and more profitable customer journey.

    “Using Squark generated increased revenue and reduced cost.”

    "Powerful, Transformative Software."

    Uncover and Action Your Customer Insights With Us

    A better experience for your customers and more wins for your team.
    You’ll be running predictions in minutes.

    Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise.  In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact. 

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