Follow the money to see why marketing and sales are the most common applications for AI.
Small improvements in marketing and sales can produce large returns quickly. Think of the impact of gaining a few percentage points on lead conversions, forecast accuracy, content targeting, and ad performance. Knowing which customers will buy, what they will buy, and when they will buy delivers value on both revenue and cost sides of the ledger.
Plenty of Data
More information than ever is available in CRM, marketing automation, and customer data platforms. AI—in the form of Automated Machine Learning (AutoML)—is really good at finding patterns in all that data to predict the future.
AutoML does not require programming or formula creation in order to make accurate predictions. Models can be made and refined rapidly. This is particularly important in supporting nimble marketing and sales processes.
AutoML insights for marketing and sales are easy to monetize and straightforward to execute. That makes them great places to amplify the benefits of AI.