What is Predictive Marketing?

Do You Even Need Predictive Marketing? It comes down to insights versus actions. Predictive Marketing is the umbrella term encompassing processes that rely on AI and machine learning to drive actions with accurate predictions. This is in contrast to traditional marketing,

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Squark is Not a Black Box

Squark is a no code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new opportunities, and mitigate risk. It is a simple and easy to use no code AI software that doesn’t require data science nor technical expertise. Confidently use clicks to command Squark’s no code data science. Make informed decisions about what your customers will do next to increase your business impact and deliver a better customer journey.

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