With everything going on in the world today, businesses find themselves in new and uncharted territory. Given what industry your business is in, some loyalty and customer marketers have had a very challenging year trying to forecast outcomes and keep retention numbers high despite so many external factors impacting projections. As a result loyalty and customer marketers have taken an interest in predictive analytics to help them address some of their challenges by using their data to craft forward-looking offers, programs, and forecasts.
Relying solely on historical data to predict retention, any upsell or cross sell opportunities, or even your churn number may feel impossible right now. Luckily, emerging software companies are making these heavy workloads feel a bit lighter. No code predictive analytic software was invented by Squark and has become a popular tool the second half of this year for those exact reasons. Your historic data doesn’t currently help you plan because this past year may look like a bunch of scribbles on paper that was crafted by a three year old, lots of ups and downs.
Below are only three of the many ways loyalty and customer marketers are applying no code predictive analytics to their day-to-day and planning routines to stay ahead of this rapidly changing business environment.
There are many other use cases where no code predictive analytics can support loyalty and customer marketers. However, these three examples are being used more and more so that it can take the guessing out of planning and make the most out of every marketer’s time.
With shifting strategies and new priorities, it can be a lot to support and very time consuming. Take advantage of no code analytics to reclaim lost time due to data prep and cleaning, analytics, and projection planning. Be confident in your programs’ success. And lastly, software such as this allows you to create programs ahead of the curve so that you’re offering items or services that your customer is likely interested in, creating a happier and healthier client base (and hopefully NPS).
Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise. In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact.