Entries by John

Learn AutoML for Free

Right now, we all need new ways to approach work, education, and creativity. Squark is contributing by offering everyone free access. This is a perfect time to explore the ways AI and Machine Learning can improve your world. Learn Something New For all the buzz about Automated Machine Learning, only single digits percentages of those […]

Churn Prediction in Salesforce Simplified – An Action Guide

Use this guide to learn how machine learning can predict which customers are at risk of switching to a different vendor, and why. A real-life example will highlight the motives for employing machine learning to make churn predictions and the results that were achieved. Step-by-step instructions are provided for use at your organization, without the […]

Codeless AI Transformative for Direct Mail Agencies

Codeless AI leverages agencies’ strengths to drive hyper-personalization of direct mail. The results are significant uplifts in campaign effectiveness  with large reductions in costs. The Business Challenge: Achieve marketing program objectives while reducing costs. In case you think those glory days of direct mail are over, consider this: Direct mail is a nearly $50 billon […]

How to Pick AutoML Use Cases

Hint: Focus on key performance indicators. Automated Machine Learning (AutoML) can help you make better and more timely decisions by detecting signals in data that would be impossible to see with conventional analysis. To make the most of this power to see the future, attack your most important performance indicators. Remember that AutoML delivers specific, […]

AutoML vs. Data Scientists

A little respect is due—in both directions. Can Automated Machine Learning (AutoML) beat serious data scientists in producing accurate predictions? People who understand data science and programming deeply, when armed with all the tools and computer resources and time they need, are nearly always able to produce better models than generalized, self-programming AutoML systems. There […]

How “Auto” Is That AutoML?

Some AutoML systems are more automatic than others. AutoML stands for Automated Machine Learning, meaning streamlining the end-to-end process of solving problems with machine learning. Steps that need to be automated include: Data Preparation (type and dependency) Feature Engineering Model Algorithm Selection Training Hyperparameter Tuning Model Evaluation Production Processing and Deployment In practice, there is […]

How to Prove AI Value to Skeptics

Make a prediction that comes true. AI has not taken its seat at the decision making table for many organizations that would reap big benefits from it. That’s easy to understand, since the terminology—Artificial Intelligence, machine learning, robotic assistants, and the like—are conflated in stories and ads to the point of being meaningless. Nearly every system […]

AI or Not?

How to Tell What’s Real Have you tried the new “AI Latteccino” at Starbucks? Absurd—and not real, of course. But don’t be surprised if food and beverage companies become the latest vendors to co-opt the Artificial Intelligence mantle. Nearly every technology company claims that AI is “at the core” of their offerings. Actually, few use […]

Squark Joins NVIDIA Inception Program

Virtual accelerator program and NVIDIA GPUs will advance AutoML for business analysts. Burlington, MA – November 5, 2019 – Squark, a software as a service (SaaS) predictive analytics provider, today announced that it has joined the NVIDIA Inception program, which is designed to nurture startups revolutionizing industries with advancements in AI and data sciences. Squark […]

Closing More at Lower Cost With Accessible AI Predictive Power

Business leaders aren’t looking for more raw information. They’re drowning in data.  Between 60% and 73% of all data within an enterprise goes unused for analytics according to Forrester.  Answers are what is in short supply. Those responsible for revenue growth have to balance the value of insights within that data, from the cost of […]