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How many times have you asked yourself and your team, “which of my data is most important to each of my KPIs?” Aligning Your KPIs and Data Take, for example, the concept of customer lifetime value (CLTV) – an important

Most marketers don’t manage with prediction, even the data-driven ones. That is changing with automated data science that leverages no-code AI technology. The technology puts the power of cutting-edge machine learning algorithms in the hands of marketers with just a

Hospitals spend over 2.9 billion dollars on healthcare marketing in a given year. If you include pharmacies, health insurance, physical therapy, and other forms of healthcare, that number gets bigger.  It’s safe to say that healthcare marketing is big business.

The healthcare industry continues to adopt Artificial Intelligence (AI) technologies and practices to improve patient outcomes in more equitable, affordable ways. Those who have already made the leap are seeing some incredible results quickening the pace of adoption.  According to

Squark’s Co-Founder & Co-CEO, Dan Hess, spoke with Gaming Industry expert Michael Vorhaus, CEO of Vorhaus Advisors, about the state of the gaming industry. How did the gaming industry get here, where it is going, and how innovative tools are

This interview originally appeared in The Sequence, a newsletter curated by industry insiders. Challenging field of predictive analytics and the future of data science ? Intro / Judah Phillips Tell us a bit about yourself. Your background, current role and how

Excellent sleuthing. Whether you are using Squark’s tool or another automated data science platform that uses machine learning, you will notice that sometimes you can run the same data set, and different results are produced. This isn’t an error. It

Private Equity (PE) firms are excellent at building economies of scale in their portfolio companies and across their portfolios.  Scale is what creates value in PE because scale eliminates redundancies, reducing cost, and increasing margin.  ROI, thus, often demands scale.

Automated time series is now available from Squark.  What is that, you ask?  It is a forecast of future values over time generated from past data.  Think of how the price changes every day for your favorite stock. Time-series forecasting

Think you’re not ready for a predictive insights software, here are 5 reasons you may believe it’s not a fit when in actuality, it’s the optimal time to start implementing it in your department or company. The biggest misstep one

You may have figured out how to uncover specific data points that are relevant to driving your department KPIs and/or business.  You may have wielded those into forecasts, projections, or even data-backed predictions to help carry your business forward, allowing

Know Your Customers. Maximize AUM. Reduce Risks. Financial Services customers use Squark to manage risks and rewards. We work with leading financial services firms with digital transformation initiatives where advanced analytics around customers, assets, transactions, and products are essential. Whether

Maximize Premiums. Reduce Costs. Identify Risks. Insurance customers were among the first to adopt Squark to manage risk around claims and policies. We work with US-based and international insurance firms of all sizes. Whether the data is for automotive, auto

From a traditional business view to a business post-pandemic, customer health is the new success currency.  For most, there have been more eyes on financial statements for business this year than ever before.  For Customer Success departments those conversations have

Higher close rates. Lower costs. Happier teams.   How Would Things Change with a Clear View of the Future? You already know what happened in the past. It’s right there in your charts, graphs, and reports. Unfortunately, dashboards don’t help

Predict CLTV. Reduce Churn. Cross-Sell and UpSell like a Beast. Own or operate a SaaS or subscription business; then, you must use Squark. If you generate recurring revenue and have customers, Squark is the perfect complement to your team and

One of the beautiful wins for a customer success manager is connecting the next product or the next level of service to an existing customer who will sincerely benefit from it, deliver increased value to their business, and improve your

Attract better prospects. Optimize spend. Deliver results.   How Would Programs and Processes Improve with a Clear View of the Future? You already know what happened in the past. It’s right there in your charts, graphs, and reports. Unfortunately, dashboards

Know what your customers will do next. Maximize AOV. Reduce Costs. Ecommerce is in Squark’s lifeblood. We’ve written industry-leading books on it and worked with some of the largest online (and offline) retailers. Whether your work in marketing, merchandising, product,

Increasing customer retention by reducing customer churn. It has always been a big priority, but coming off the turmoil of 2020, it has become a focal point for many companies. The pressure is on customer success leaders to produce results.

A Black Box is a dark cube of mystery.  Some random number generator created by Rube Goldberg. A machine into which the gearing is not visible.  It’s opaque and enigmatic.  While it may sound clever to make that assertion about

With everything going on in the world today, businesses find themselves in new and uncharted territory.  Given what industry your business is in, some loyalty and customer marketers have had a very challenging year trying to forecast outcomes and keep

Customer loyalty is where long-term value is created. No code predictive analytics gives marketers a easy to use way to predict what their customers will do next, without coding.

Chart Source: The CMO Club, Feb. 2020 In this February 2020 survey, The CMO Club asked it members, “What are the most critical skill gaps in your organization? Select up to 3.” 78% chose Data Science, the top answer. The

Predictive marketing is the practice of anticipating your prospects’ next moves in order to improve customer journeys, increase satisfaction, and to build sustainable, profitable revenue streams. For example, optimized cross selling, content personalization, message timing, and ad effectiveness measurement demand

Right now, we all need new ways to approach work, education, and creativity. Squark is contributing by offering everyone free access. This is a perfect time to explore the ways AI and Machine Learning can improve your world. Learn Something

Codeless AI leverages agencies’ strengths to drive hyper-personalization of direct mail. The results are significant uplifts in campaign effectiveness  with large reductions in costs. The Business Challenge: Achieve marketing program objectives while reducing costs. In case you think those glory

How to Tell What’s Real Have you tried the new “AI Latteccino” at Starbucks? Absurd—and not real, of course. But don’t be surprised if food and beverage companies become the latest vendors to co-opt the Artificial Intelligence mantle. Nearly every

Business leaders aren’t looking for more raw information. They’re drowning in data.  Between 60% and 73% of all data within an enterprise goes unused for analytics according to Forrester.  Answers are what is in short supply. Those responsible for revenue

CRM and Marketing Automation systems have offered lead scoring features for decades. The notion of using arithmetic to turn qualification criteria and behavioral data into a simple-to-consume number makes sense. Business development and sales teams always appreciate guidance on which

Earlier this year, Brett House of Nielsen and Judah Phillips from Squark presented at Analytics Nexus 2019. Here is a transcript of Brett’s remarks. Watch the video “Thank you, Judah. To quickly introduce myself, as Judah had mentioned, I run

The best retail sales people excel because they attract customers, serve them well, and keep them coming back. They understand individual tastes and show complementary styles and accessories, boosting sales volume and customer satisfaction at the same time. Underlying this

We can imagine that marketing before computers was primarily based on intuition. Sure, managers had ledgers that allowed them to see sales lift from advertising campaigns, but without insights about which customers were responding to which programs. (We’ll spare you