Attract better prospects. Optimize spend. Deliver results. How Would Programs and Processes Improve with a Clear View of the Future? You already know what happened in the past. It’s right there in your charts, graphs, and reports. Unfortunately, dashboards
Know what your customers will do next. Maximize AOV. Reduce Costs. Ecommerce is in Squark’s lifeblood. We’ve written industry-leading books on it and worked with some of the largest online (and offline) retailers. Whether your work in marketing, merchandising, product,
Increasing customer retention by reducing customer churn. It has always been a big priority, but coming off the turmoil of 2020, it has become a focal point for many companies. The pressure is on customer success leaders to produce results.
The new Squark site is here. It’s a small step in our ongoing journey into 2021. If you are wondering why we changed the site, perhaps you hadn’t seen the old one? 😊 More seriously, when we created Squark 2
A Black Box is a dark cube of mystery. Some random number generator created by Rube Goldberg. A machine into which the gearing is not visible. It’s opaque and enigmatic. While it may sound clever to make that assertion about
Given the current pandemic, we can all expect our Thanksgiving to look a bit different this year. There is of course one constant no matter the challenges being faced; turkeys are going to be in high demand. Over 45 million
What if a model said no one will win the election? That model would be rejected immediately, but what if it wasn’t wrong? What if the learning picked up a signal from historic data that knew the election would be
Nowadays, marketers are having to deal with extreme uncertainty due to the impact that Covid-19 has had on the majority of industries. Strategies are reevaluated and plans are pivoted over and over again. With the majority of companies’ marketing efforts
With everything going on in the world today, businesses find themselves in new and uncharted territory. Given what industry your business is in, some loyalty and customer marketers have had a very challenging year trying to forecast outcomes and keep
Customer loyalty is where long-term value is created. No code predictive analytics gives marketers a easy to use way to predict what their customers will do next, without coding.
Chart Source: The CMO Club, Feb. 2020 In this February 2020 survey, The CMO Club asked it members, “What are the most critical skill gaps in your organization? Select up to 3.” 78% chose Data Science, the top answer. The
Predictive marketing is the practice of anticipating your prospects’ next moves in order to improve customer journeys, increase satisfaction, and to build sustainable, profitable revenue streams. For example, optimized cross selling, content personalization, message timing, and ad effectiveness measurement demand
Right now, we all need new ways to approach work, education, and creativity. Squark is contributing by offering everyone free access. This is a perfect time to explore the ways AI and Machine Learning can improve your world. Learn Something
Codeless AI leverages agencies’ strengths to drive hyper-personalization of direct mail. The results are significant uplifts in campaign effectiveness with large reductions in costs. The Business Challenge: Achieve marketing program objectives while reducing costs. In case you think those glory
How to Tell What’s Real Have you tried the new “AI Latteccino” at Starbucks? Absurd—and not real, of course. But don’t be surprised if food and beverage companies become the latest vendors to co-opt the Artificial Intelligence mantle. Nearly every
Business leaders aren’t looking for more raw information. They’re drowning in data. Between 60% and 73% of all data within an enterprise goes unused for analytics according to Forrester. Answers are what is in short supply. Those responsible for revenue
CRM and Marketing Automation systems have offered lead scoring features for decades. The notion of using arithmetic to turn qualification criteria and behavioral data into a simple-to-consume number makes sense. Business development and sales teams always appreciate guidance on which
Earlier this year, Brett House of Nielsen and Judah Phillips from Squark presented at Analytics Nexus 2019. Here is a transcript of Brett’s remarks. Watch the video “Thank you, Judah. To quickly introduce myself, as Judah had mentioned, I run
The best retail sales people excel because they attract customers, serve them well, and keep them coming back. They understand individual tastes and show complementary styles and accessories, boosting sales volume and customer satisfaction at the same time. Underlying this
We can imagine that marketing before computers was primarily based on intuition. Sure, managers had ledgers that allowed them to see sales lift from advertising campaigns, but without insights about which customers were responding to which programs. (We’ll spare you
Squark is a no code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new opportunities, and mitigate risk. It is a simple and easy to use no code AI software that doesn’t require data science nor technical expertise. Confidently use clicks to command Squark’s no code data science. Make informed decisions about what your customers will do next to increase your business impact and deliver a better customer journey.