Why You're Ready for Predictive Insights
Think You’re Not Ready for Predictive Insights? 5 Reasons Why You Are

Think you’re not ready for a predictive insights software, here are 5 reasons you may believe it’s not a fit when in actuality, it’s the optimal time to start implementing it in your department or company. The biggest misstep one

The Next Step in Predictive Analytics: Predictive Customer Insights
The Next Step in Predictive Analytics: Explainable Predictive Customer Insights

You may have figured out how to uncover specific data points that are relevant to driving your department KPIs and/or business.  You may have wielded those into forecasts, projections, or even data-backed predictions to help carry your business forward, allowing

Squark No Code Predictive Analytics for Financial Services

Know Your Customers. Maximize AUM. Reduce Risks. Financial Services customers use Squark to manage risks and rewards. We work with leading financial services firms with digital transformation initiatives where advanced analytics around customers, assets, transactions, and products are essential. Whether

Squark No Code Predictive Analytics for Insurance

Maximize Premiums. Reduce Costs. Identify Risks. Insurance customers were among the first to adopt Squark to manage risk around claims and policies. We work with US-based and international insurance firms of all sizes. Whether the data is for automotive, auto

Customer health is the new success currency, are you transforming your organization to be forward-looking with this technology?

From a traditional business view to a business post-pandemic, customer health is the new success currency.  For most, there have been more eyes on financial statements for business this year than ever before.  For Customer Success departments those conversations have

Squark No Code Predictive Analytics for Sales

Higher close rates. Lower costs. Happier teams.   How Would Things Change with a Clear View of the Future? You already know what happened in the past. It’s right there in your charts, graphs, and reports. Unfortunately, dashboards don’t help

Squark No Code Predictive Analytics for SaaS and Subscription Businesses

Predict CLTV. Reduce Churn. Cross-Sell and UpSell like a Beast. Own or operate a SaaS or subscription business; then, you must use Squark. If you generate recurring revenue and have customers, Squark is the perfect complement to your team and

Use Predictive Analytics to Take the Guesswork Out and Increase Upsells and Cross-Sells

One of the beautiful wins for a customer success manager is connecting the next product or the next level of service to an existing customer who will sincerely benefit from it, deliver increased value to their business, and improve your

Squark No Code Predictive Analytics for Marketing

Attract better prospects. Optimize spend. Deliver results.   How Would Programs and Processes Improve with a Clear View of the Future? You already know what happened in the past. It’s right there in your charts, graphs, and reports. Unfortunately, dashboards

Squark No Code Predictive Analytics for Retail and Ecommerce

Know what your customers will do next. Maximize AOV. Reduce Costs. Ecommerce is in Squark’s lifeblood. We’ve written industry-leading books on it and worked with some of the largest online (and offline) retailers. Whether your work in marketing, merchandising, product,

Customer Retention is Taking Center Stage, and Predictive Customer Analytics Can Make it Shine

Increasing customer retention by reducing customer churn. It has always been a big priority, but coming off the turmoil of 2020, it has become a focal point for many companies. The pressure is on customer success leaders to produce results.

What’s Squark’s No Code AI For? Check out the New Site

The new Squark site is here. It’s a small step in our ongoing journey into 2021. If you are wondering why we changed the site, perhaps you hadn’t seen the old one? 😊 More seriously, when we created Squark 2

Squark is Not a Black Box
No, It’s Not a Black Box: The Reality of Squark’s Explainable and Transparent No-Code Predictive AI Automation

A Black Box is a dark cube of mystery.  Some random number generator created by Rube Goldberg. A machine into which the gearing is not visible.  It’s opaque and enigmatic.  While it may sound clever to make that assertion about

Predictive Analytics Answer the Great Thanksgiving Brussel Sprout Controversy
Predictive Analytics Answer the Great Thanksgiving Brussels Sprout Controversy

Given the current pandemic, we can all expect our Thanksgiving to look a bit different this year. There is of course one constant no matter the challenges being faced; turkeys are going to be in high demand. Over 45 million

3 reason why elections are hard to predict for humans and machines
3 Reasons Why Elections Are Hard to Predict for Humans and Machines

What if a model said no one will win the election? That model would be rejected immediately, but what if it wasn’t wrong?  What if the learning picked up a signal from historic data that knew the election would be

Predictive analytics helps to drive results in uncertain market conditions
Predictive analytics helps drive results in uncertain market conditions

Nowadays, marketers are having to deal with extreme uncertainty due to the impact that Covid-19 has had on the majority of industries. Strategies are reevaluated and plans are pivoted over and over again. With the majority of companies’ marketing efforts

loyalty and customer marketers use predictive analytics
3 Ways Loyalty & Customer Marketers Use Predictive Analytics to Stay Ahead

With everything going on in the world today, businesses find themselves in new and uncharted territory.  Given what industry your business is in, some loyalty and customer marketers have had a very challenging year trying to forecast outcomes and keep

Predictive Analytics Powers Customer Loyalty
3 Ways No Code Predictive Analytics Powers Customer Loyalty

Customer loyalty is where long-term value is created. No code predictive analytics gives marketers a easy to use way to predict what their customers will do next, without coding.

CMOClub-Most-Critical-Skills-Gaps-Feb2020
Are CMOs Wrong About Data Science Skills Gaps?

Chart Source: The CMO Club, Feb. 2020 In this February 2020 survey, The CMO Club asked it members, “What are the most critical skill gaps in your organization? Select up to 3.” 78% chose Data Science, the top answer. The

AI Predictive Marketing in Reach for Analysts

Predictive marketing is the practice of anticipating your prospects’ next moves in order to improve customer journeys, increase satisfaction, and to build sustainable, profitable revenue streams. For example, optimized cross selling, content personalization, message timing, and ad effectiveness measurement demand

Learn AutoML for Free

Right now, we all need new ways to approach work, education, and creativity. Squark is contributing by offering everyone free access. This is a perfect time to explore the ways AI and Machine Learning can improve your world. Learn Something

Codeless AI Transformative for Direct Mail Agencies

Codeless AI leverages agencies’ strengths to drive hyper-personalization of direct mail. The results are significant uplifts in campaign effectiveness  with large reductions in costs. The Business Challenge: Achieve marketing program objectives while reducing costs. In case you think those glory

AI or Not?

How to Tell What’s Real Have you tried the new “AI Latteccino” at Starbucks? Absurd—and not real, of course. But don’t be surprised if food and beverage companies become the latest vendors to co-opt the Artificial Intelligence mantle. Nearly every

Closing More at Lower Cost With Accessible AI Predictive Power

Business leaders aren’t looking for more raw information. They’re drowning in data.  Between 60% and 73% of all data within an enterprise goes unused for analytics according to Forrester.  Answers are what is in short supply. Those responsible for revenue

Why AutoML Beats Lead Scoring Formulas for B2B

CRM and Marketing Automation systems have offered lead scoring features for decades. The notion of using arithmetic to turn qualification criteria and behavioral data into a simple-to-consume number makes sense. Business development and sales teams always appreciate guidance on which

Creating Marketing Value With Codeless AI

Earlier this year, Brett House of Nielsen and Judah Phillips from Squark presented at Analytics Nexus 2019. Here is a transcript of Brett’s remarks. Watch the video “Thank you, Judah. To quickly introduce myself, as Judah had mentioned, I run

Can AI Help Retail Store Salespeople Sell More?

The best retail sales people excel because they attract customers, serve them well, and keep them coming back. They understand individual tastes and show complementary styles and accessories, boosting sales volume and customer satisfaction at the same time. Underlying this

Why Marketers Need Automated Machine Learning

We can imagine that marketing before computers was primarily based on intuition. Sure, managers had ledgers that allowed them to see sales lift from advertising campaigns, but without insights about which customers were responding to which programs. (We’ll spare you

Squark 1.0 Announcement
Squark Announces the Availability of Squark 1.0

Squark Announces the Availability of Squark 1.0 and Seed Financing Round led by TBD Angels and TWO39 Ventures. BOSTON, May, 26, 2021 — Squark, a provider of no-code AI software for predictive customer insights, today announced the general availability of

Recent Posts

Why You're Ready for Predictive Insights
Squark 1.0 Announcement
The Next Step in Predictive Analytics: Predictive Customer Insights

Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise.  In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact. 

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