bullseye or feature leakage
Feature Leakage – Causes and Remedies

Do your models seem too accurate? They might be. Feature leakage, a.k.a. data leakage or target leakage, causes predictive models to appear more accurate than they really are, ranging from overly optimistic to completely invalid. The cause is highly correlated

Your Data Does Not Have to Be Big

Your Data Does Not Have to Be Big In fact, certain algorithms work well with smaller datasets. Some models do require big datasets to deliver significant predictive power. But don’t assume that you need hundreds of feature columns or millions of

Can AI Help Retail
Can AI Help Retail Store Salespeople Sell More?

The best retail sales people excel because they attract customers, serve them well, and keep them coming back. They understand individual tastes and show complementary styles and accessories, boosting sales volume and customer satisfaction at the same time. Underlying this

Press Release: Squark Launches Codeless AI that Transforms How Business Analysts Deliver Accurate Predictions

Squark Launches Codeless AIWith AI-powered analytics now as easy as a spreadsheet, Squark Seer equips any organization to make decisions based on probabilities instead of guesses Burlington, MA – Feb. 28, 2019 – Squark, a software as a service (SaaS)

Why Marketers Need Automated Machine Learning

We can imagine that marketing before computers was primarily based on intuition. Sure, managers had ledgers that allowed them to see sales lift from advertising campaigns, but without insights about which customers were responding to which programs. (We’ll spare you

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Responsible AI

Squark no-code AI SaaS platform is the most flexible, fastest, and easy-to-use automation of AI on the planet.  Use clicks (not code) to automatically find AI-insights in the data you already have. Prioritize decisions and know what actions to take using any data from any system. Drive growth and expansion by forecasting customer outcomes over time, understanding attribution & media mix, predicting lifetime value, and improving retention .  Squark’s no-code AI is as simple and easy-to-use as a spreadsheet. It’s built for analysts yet our award-winning software is more powerful, accurate, scalable, and feature-rich than many other AI systems deployed in business today.  

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