Squark No Code Predictive Analytics for SaaS and Subscription Businesses

Predict CLTV. Reduce Churn. Cross-Sell and UpSell like a Beast. Own or operate a SaaS or subscription business; then, you must use Squark. If you generate recurring revenue and have customers, Squark is the perfect complement to your team and

Use Predictive Analytics to Take the Guesswork Out and Increase Upsells and Cross-Sells

One of the beautiful wins for a customer success manager is connecting the next product or the next level of service to an existing customer who will sincerely benefit from it, deliver increased value to their business, and improve your

Squark No Code Predictive Analytics for Marketing

Attract better prospects. Optimize spend. Deliver results.   How Would Programs and Processes Improve with a Clear View of the Future? You already know what happened in the past. It’s right there in your charts, graphs, and reports. Unfortunately, dashboards

Squark No Code Predictive Analytics for Retail and Ecommerce

Know what your customers will do next. Maximize AOV. Reduce Costs. Ecommerce is in Squark’s lifeblood. We’ve written industry-leading books on it and worked with some of the largest online (and offline) retailers. Whether your work in marketing, merchandising, product,

Customer Retention is Taking Center Stage, and Predictive Customer Analytics Can Make it Shine

Increasing customer retention by reducing customer churn. It has always been a big priority, but coming off the turmoil of 2020, it has become a focal point for many companies. The pressure is on customer success leaders to produce results.

What’s Squark’s No Code AI For? Check out the New Site

The new Squark site is here. It’s a small step in our ongoing journey into 2021. If you are wondering why we changed the site, perhaps you hadn’t seen the old one? 😊 More seriously, when we created Squark 2

Squark is Not a Black Box
No, It’s Not a Black Box: The Reality of Squark’s Explainable and Transparent No-Code Predictive AI Automation

A Black Box is a dark cube of mystery.  Some random number generator created by Rube Goldberg. A machine into which the gearing is not visible.  It’s opaque and enigmatic.  While it may sound clever to make that assertion about

Predictive Analytics Answer the Great Thanksgiving Brussel Sprout Controversy
Predictive Analytics Answer the Great Thanksgiving Brussels Sprout Controversy

Given the current pandemic, we can all expect our Thanksgiving to look a bit different this year. There is of course one constant no matter the challenges being faced; turkeys are going to be in high demand. Over 45 million

3 reason why elections are hard to predict for humans and machines
3 Reasons Why Elections Are Hard to Predict for Humans and Machines

What if a model said no one will win the election? That model would be rejected immediately, but what if it wasn’t wrong?  What if the learning picked up a signal from historic data that knew the election would be

Predictive analytics helps to drive results in uncertain market conditions
Predictive analytics helps drive results in uncertain market conditions

Nowadays, marketers are having to deal with extreme uncertainty due to the impact that Covid-19 has had on the majority of industries. Strategies are reevaluated and plans are pivoted over and over again. With the majority of companies’ marketing efforts

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Why You're Ready for Predictive Insights
Squark 1.0 Announcement

Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise.  In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact. 

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