AI Improves the Lives of Data-Driven Marketers
How AI Improves the Lives of Data-Driven Marketers

Nearly every department (Sales, Customer Success, Operations, Marketing, etc.) has become data-driven over the past couple of decades as new ways of collecting, processing, and visualizing data have emerged, but the marketing group is one of the standouts as they

The Data Scientist Unicorn
The Data Scientist Unicorn Doesn’t Exist

Squark recently hosted a fireside chat with esteemed AI industry expert (and Squark advisor) Dr. Tom Davenport and Squark Co-CEO/Co-Founder Judah Phillips, “What Executives Need to Know About AI and ML in 2022 with Tom Davenport.” Among the many points

Citizen Data Scientist
The Citizen Data Scientist

It is possible that you already have a citizen data scientist on your team, even if they aren’t formally recognized as such. This group of people has been slowly growing in numbers since the term was first coined in 2016,

Decision Analytics
What is Decision Analytics?

According to a 2021 Gartner study, 65% of decisions made are more complex (involving more stakeholders or choices) than they were two years ago. The challenge is, the growing rate of complexity is unsustainable without a way to process the ever

NLP to Understand the Text in Your Business
Use NLP to Understand the Impact of the Text in Your Business

What is NLP?  NLP stands for Natural Language Processing. NLP is used to understand the impact of the text, words, and phrases in your business data. It is a branch of Artificial Intelligence (AI) where computers learn to understand words

Eliminate Ineffective Marketing
Predictive AI Can Help You Eliminate Ineffective Marketing

As the famous marketing statement supposedly said by the Philadelphia retailer John Wanamaker goes, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  Had predictive AI been around, he wouldn’t have been

Light the Load of Data Scientists
Lighten the Load of Data Scientists & Empower Analysts

“I’ll never find enough data scientists or have enough budget to hire enough people to quell the demand that we have and so thinking more and more about opportunities to create, through technology augmentation, that would allow other folks in

AI to determine the next action
Predictive AI Helps You Determine the Next Action in Business

Eliminate guessing about what your customer is likely to do next and refine your next action to focus on the items that will drive the business. Knowing what your customer is likely to do next – and why – helps

Explainable AI Reports
Explainable AI: Determining what data influences your KPIs

How many times have you asked yourself and your team, “which of my data is most important to each of my KPIs?” Aligning Your KPIs and Data Take, for example, the concept of customer lifetime value (CLTV) – an important

Supervised vs. Deep Learning
Supervised vs. Deep Learning in Your AI Platform

What is the difference between supervised vs. deep learning? The type of data you have will determine what AI/machine learning algorithms will best work for you – unless you have a tool that automatically adjusts to the best model for

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Data Insights

Squark no-code AI SaaS platform is the most flexible, fastest, and easy-to-use automation of AI on the planet.  Use clicks (not code) to automatically find AI-insights in the data you already have. Prioritize decisions and know what actions to take using any data from any system. Drive growth and expansion by forecasting customer outcomes over time, understanding attribution & media mix, predicting lifetime value, and improving retention .  Squark’s no-code AI is as simple and easy-to-use as a spreadsheet. It’s built for analysts yet our award-winning software is more powerful, accurate, scalable, and feature-rich than many other AI systems deployed in business today.  

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