24 Mar
Boosting Customer Lifetime Value with AI: An In-Depth Look at Data Types and Squark AI’s Solutions
Boosting Customer Lifetime Value with AI Customer Lifetime Value (CLV) represents the total revenue a company can expect from a customer throughout their relationship. A higher CLV leads to increased profitability and customer retention. In the world of Revenue Operations
15 Mar
Implementing Responsible Gambling Measures with AI
Implementing Responsible Gambling Measures with AI AI can assist businesses in promoting responsible gambling practices and identifying potential problem gamblers. By analyzing player behavior and detecting unusual patterns, casinos and gambling businesses can implement timely interventions and mitigate potential risks.
06 Mar
Unlocking the Power of AI: 5 Ways to Enhance Customer Experience and Drive Revenue in Gaming
Unlocking the Power of AI: 5 Ways to Enhance Customer Experience and Drive Revenue in Gaming Executive understanding of how AI enhances marketing, operations, and the player experience is necessary for competing in today’s rapidly changing gaming industry. Whether you
04 Mar
Unlock Revenue Growth: AI-powered Insights for Revenue Operations with Squark for RevOps
Unlock Revenue Growth: AI-powered Insights for Revenue Operations with Squark for RevOps Revenue Operations, also known as RevOps, is growing increasingly popular and more important. RevOps is a strategic approach for aligning and integrating the different functions around optimizing and
27 Feb
Part 2: What Can VP’s of Marketing and CMO’s Do with Squark?
Part 2: What Can VP’s of Marketing and CMO’s Do with Squark? Make sure to check out Part 1. As the marketing landscape becomes increasingly data-driven, predictive analytics is playing an increasingly important role in helping marketing teams make informed
11 Feb
Part 1: What Can VP’s of Marketing and CMO’s Do with Squark?
Part 1: What Can VP’s of Marketing and CMO’s Do with Squark? As a VP or CMO of Marketing, you already understand the importance of leveraging data to gain valuable insights and drive business success. One of the most powerful
31 Jan
Data and Analytics Leadership Needs AI
Data and Analytics Leadership Needs AI Squark advisor Dr Tom Davenport wrote the forward about some new research from New Vantage Partners, which has been surveying analytics teams since 2012. As Dr Davenport says “Data, and the ability to make
15 Jan
AI and Predictive Analytics: The Future of Customer Marketing
AI and Predictive Analytics: The Future of Customer Marketing Artificial Intelligence (AI) and Predictive Analytics have revolutionized the way customer marketers work. Here are five key reasons why taking action now is important for organizations looking to stay ahead of
20 Dec
Predicting Who Was Naughty and Nice using AI: Squark & Santa
Santa’s Chief Data Elfficer contacted Squark over Telegram yesterday. Santa’s Workshop needed help identifying who was naughty or nice this year. Santa’s list keeps growing and the elves are collecting more data than ever through the IoT devices, like Elf
16 Dec
What are AI-Personalized Conversion Paths?
What are AI-Personalized Conversion Paths? Personalized conversion paths provide a tailored and individualized experience for each customer. Important to marketers, personalized paths help increase customer engagement, likelihood to buy, satisfaction, and ultimately lead to higher conversion rates. AI-personalized conversion paths
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