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bullseye or feature leakage
Codeless AI Transformative for Direct Mail Agencies

Codeless AI leverages agencies’ strengths to drive hyper-personalization of direct mail. The results are significant uplifts in campaign effectiveness  with large reductions in costs. The Business Challenge: Achieve marketing program objectives while reducing costs. In case you think those glory

How to Pick AutoML Use Cases

Hint: Focus on key performance indicators. Automated Machine Learning (AutoML) can help you make better and more timely decisions by detecting signals in data that would be impossible to see with conventional analysis. To make the most of this power

AutoML vs. Data Scientists

A little respect is due—in both directions. Can Automated Machine Learning (AutoML) beat serious data scientists in producing accurate predictions? People who understand data science and programming deeply, when armed with all the tools and computer resources and time they

How “Auto” Is That AutoML?

Some AutoML systems are more automatic than others. AutoML stands for Automated Machine Learning, meaning streamlining the end-to-end process of solving problems with machine learning. Steps that need to be automated include: Data Preparation (type and dependency) Feature Engineering Model

How to Prove AI Value to Skeptics

Make a prediction that comes true. AI has not taken its seat at the decision making table for many organizations that would reap big benefits from it. That’s easy to understand, since the terminology—Artificial Intelligence, machine learning, robotic assistants, and

AI or Not?

How to Tell What’s Real Have you tried the new “AI Latteccino” at Starbucks? Absurd—and not real, of course. But don’t be surprised if food and beverage companies become the latest vendors to co-opt the Artificial Intelligence mantle. Nearly every

No More AI Mumbo-Jumbo: AI Success with Squark

Squark wasn’t started because we foresaw a lack of data scientists. It was clear with high salaries in data science and the rapid cross-industry fascination with the idea of data science, people would learn how to do it. Instead, we

Squark Joins NVIDIA Inception Program

Virtual accelerator program and NVIDIA GPUs will advance AutoML for business analysts. Burlington, MA – November 5, 2019 – Squark, a software as a service (SaaS) predictive analytics provider, today announced that it has joined the NVIDIA Inception program, which

Accessible AI
Closing More at Lower Cost With Accessible AI Predictive Power

Business leaders aren’t looking for more raw information. They’re drowning in data.  Between 60% and 73% of all data within an enterprise goes unused for analytics according to Forrester.  Answers are what is in short supply. Those responsible for revenue

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Responsible AI

Squark no-code AI SaaS platform is the most flexible, fastest, and easy-to-use automation of AI on the planet.  Use clicks (not code) to automatically find AI-insights in the data you already have. Prioritize decisions and know what actions to take using any data from any system. Drive growth and expansion by forecasting customer outcomes over time, understanding attribution & media mix, predicting lifetime value, and improving retention .  Squark’s no-code AI is as simple and easy-to-use as a spreadsheet. It’s built for analysts yet our award-winning software is more powerful, accurate, scalable, and feature-rich than many other AI systems deployed in business today.  

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