We can imagine that marketing before computers was primarily based on intuition. Sure, managers had ledgers that allowed them to see sales lift from advertising campaigns, but without insights about which customers were responding to which programs. (We’ll spare you
Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise. In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact.