Your Data Does Not Have to Be Big

Your Data Does Not Have to Be Big In fact, certain algorithms work well with smaller datasets. Some models do require big datasets to deliver significant predictive power. But don’t assume that you need hundreds of feature columns or millions of

Can AI Help Retail
Can AI Help Retail Store Salespeople Sell More?

The best retail sales people excel because they attract customers, serve them well, and keep them coming back. They understand individual tastes and show complementary styles and accessories, boosting sales volume and customer satisfaction at the same time. Underlying this

Press Release: Squark Launches Codeless AI that Transforms How Business Analysts Deliver Accurate Predictions

Squark Launches Codeless AIWith AI-powered analytics now as easy as a spreadsheet, Squark Seer equips any organization to make decisions based on probabilities instead of guesses Burlington, MA – Feb. 28, 2019 – Squark, a software as a service (SaaS)

Why Marketers Need Automated Machine Learning

We can imagine that marketing before computers was primarily based on intuition. Sure, managers had ledgers that allowed them to see sales lift from advertising campaigns, but without insights about which customers were responding to which programs. (We’ll spare you

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AI Improves the Lives of Data-Driven Marketers

Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise.  In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact. 

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