Artificial Intelligence (AI) is not the future; it is already here. It is in your pocket, car, television, shopping experiences, and more and more in the automated workflows for businesses. But even as AI is becoming more prevalent, some people are still wary of the technology. Companies still have a lot to do in building trust in AI. At Squark, we believe AI should not be a black box. Not only have we simplified the process of data science leveraging AI, but we’ve set out to make it transparent, explainable, and trustworthy.
According to a survey published in January 2022 by Ipsos for the World Economic Forum, 60% agree that AI products and services will make their lives easier. 60% also expect AI to profoundly change their daily lives in the next 3-5 years. However, just 50% say that they trust AI companies as much as other companies. And 40% say that AI-powered products and services make them nervous. The results vary across geographies and demographics, but the bottom line is that there is still a lot of work to do to build consumer trust in AI.
“In order to trust artificial intelligence, people must know and understand exactly what AI is, what it’s doing, and its impact,” said Kay Firth-Butterfield, Head of Artificial Intelligence and Machine Learning at the World Economic Forum. “Leaders and companies must make transparent and trustworthy AI a priority as they implement this technology.
Here are just a few ways Squark is working to make our AI transparent and trustworthy:
Providing these elements is just the start of building trust in AI. Squark is constantly evolving our product development and customer relationships to make sure that our customers have confidence in the results so they can take those and impact their businesses. For additional information about AI, check out our resource library and blog.
Interested in learning more about Squark’s trustworthy AI? Schedule a demo.
Squark no-code AI SaaS platform is the most flexible, fastest, and easy-to-use automation of AI on the planet. Use clicks (not code) to automatically find AI-insights in the data you already have. Prioritize decisions and know what actions to take using any data from any system. Drive growth and expansion by forecasting customer outcomes over time, understanding attribution & media mix, predicting lifetime value, and improving retention . Squark’s no-code AI is as simple and easy-to-use as a spreadsheet. It’s built for analysts yet our award-winning software is more powerful, accurate, scalable, and feature-rich than many other AI systems deployed in business today.