Casino and Gambling companies collect massive amounts of data on their customers — everything from how and where they play to what amenities they enjoy. Today’s companies need to leverage this wealth of information to provide value to their customers and drive both ROI and brand loyalty

AI in the Casino and Gambling Industry

Loyalty and Marketing

  • Acquire new players
  • Understand a customer’s spending preferences
  • Maximize profits through targeted offers
  • Better understand and prevent player churn
  • Improve offer response from marketing efforts
  • Predict future player behavior

Risk Management

  • Assess credit risk of patrons and suppliers
  • Detect potential fraud among customers and employees
  • Enhance anti-money laundering capabilities
  • Ensure computer security keeps operations running smoothly


  • Forecast business needs for strategic planning purposes
  • Optimize the placement of equipment on the casino floor
  • Schedule staffing to account for peak and non-peak time
  • Determine competitive pricing
  • Retain employees in a tight hiring market
  • Optimize hospitality
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How Squark is Working with Gaming Companies to Predict and Forecast User Engagement

Future Player Behavior

Understanding when a patron is likely to play next, how much they will play, and if they’ll use their offers allows casinos to better focus their marketing efforts. By using an end-to-end AI Cloud platform, Casino and Gambling companies can make targeted marketing decisions — offering the right deal at the right time to the right audience in order to drive maximum spend at the establishment.

Lifetime Value

Go beyond simply understanding the historical value of a player’s behavior and build machine learning AI models that capture what their behavior might be in the future. Using automated machine learning, companies can build better marketing programs, identifying players who are deemed more valuable and develop them into loyal customers.            

Player Churn

It costs significantly less to upsell an existing customer than to bring in a new customer. The right machine learning models can help do exactly that — identifying customers unlikely to play at the casino again, as well as why they might drop off, and providing the tools to retain them. The models built with enterprise AI can determine what offers are most likely to bring customers back, when to make those offers, and how to accurately target them.

Anti-Money Laundering  

Many rule-based systems for identifying money laundering generate too many false positives, wasting time by investigating legitimate behavior. Predictive models can help minimize these false positives and focus resources on actual money laundering cases that need immediate attention, both internal and external.

Floor Optimization

Using historical data, AI can help build models to understand why certain games perform the way they do, based on factors such as type or location. Use that valuable information to decide where to place games on the casino floor for optimal return.


AI can help Casino and Gambling companies build models that detect cheating by quickly and automatically identifying suspicious behavior by either players or employees. This enables security teams to flag the behavior for further investigation.

Demand Forecasting

Based on forecasts of how many players and guests will be at the property at a given time, predictive models built with enterprise AI can help determine when to schedule staff working hours and how to make the appropriate purchasing decisions for food, beverage, and merchandise.


Cutting-Edge Casino Data Science with No-Code AI

Use the latest player information and cutting-edge data science to create a comprehensive view of your users’ next actions running projects on-demand or schedule your custom predictions to receive them in your inbox. Squark’s easy-to-use connectors make getting the data where you store it into the tool a breeze. Your instance of Squark safely keeps the data between you and your users.

The Competitive Advantage: Increase Player Spend and Frequency

Squark allows casino companies a competitive edge to intake data, create predictions, forecasts, explainability, and uncover new user insights. The ability to perform complex analysis quickly and then easily distribute insights and knowledge at a faster pace unfolds new opportunities and accelerates ROI.

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Make better business decisions with Squark. See the product for yourself and GET STARTED!

Squark is a no-code AI as a Service platform that helps data-literate business users make better decisions with their data. Squark is used across a variety of industries & use cases to uncover AI-driven insights from tabular and textual data, prioritize decisions, and take informed action. The Squark platform is designed to be easy to use, accurate, scalable, and secure.

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