What is Predictive Marketing?

Do You Even Need Predictive Marketing? It comes down to insights versus actions. Predictive Marketing is the umbrella term encompassing processes that rely on AI and machine learning to drive actions with accurate predictions. This is in contrast to traditional marketing,

How to Pick AutoML Use Cases

Hint: Focus on key performance indicators. Automated Machine Learning (AutoML) can help you make better and more timely decisions by detecting signals in data that would be impossible to see with conventional analysis. To make the most of this power

AutoML vs. Data Scientists

A little respect is due—in both directions. Can Automated Machine Learning (AutoML) beat serious data scientists in producing accurate predictions? People who understand data science and programming deeply, when armed with all the tools and computer resources and time they

How “Auto” Is That AutoML?

Some AutoML systems are more automatic than others. AutoML stands for Automated Machine Learning, meaning streamlining the end-to-end process of solving problems with machine learning. Steps that need to be automated include: Data Preparation (type and dependency) Feature Engineering Model

How to Prove AI Value to Skeptics

Make a prediction that comes true. AI has not taken its seat at the decision making table for many organizations that would reap big benefits from it. That’s easy to understand, since the terminology—Artificial Intelligence, machine learning, robotic assistants, and the

How AutoML Beats Scoring Formulas

AutoML’s ability to detect patterns and predict can out-perform algebraic formulas and Boolean logic in common tasks. Anyone who has written a formula in Excel or adjusted parameters in an online application knows how even the smallest change can produce dramatically

What Are Machine Learning Hyperparameters and How Are They Used?

Parameters are functions of training data. Hyperparameters are settings used to tune model algorithm performance. In Automated Machine Learning (AutoML), data sets containing known outcomes are used to train models to make predictions. The actual values in training data sets

What is Bias in Machine Learning?

Bias occurs when ML does not separate the true signal from the noise in training data. Biases in AI systems make headlines for results such as favoring gender in hiring, recommending loans based on ethnicity, or recognizing faces differently based on race.

Monte Carlo Simulation vs. Machine Learning

Simulation uses models constructed by experts to predict probabilities. Machine Learning builds its own models to predict future outcomes. Monte Carlo (the place) is the iconic capital of gambling—an endeavor that relies exclusively on chance probabilities to determine winners and

Data Mining vs. Machine Learning

Data Mining describes patterns, correlations, and anomalies in data. Mines are not the best analogies for the processes referred to as Data Mining. Never mind that we call data storage places bases, warehouses, and lakes. Extraction of raw data material is not

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Why You're Ready for Predictive Insights
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The Next Step in Predictive Analytics: Predictive Customer Insights

Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise.  In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact. 

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