time-date data
How to Get More from Your Time(stamps)

“We must use time as a tool, not as a couch.” – President John F. Kennedy While this quote came from a speech made to the National Association of Manufacturers in 1961 and wasn’t talking about using timestamps but rather

Are You Ready for a Predictive Analytics Solution?
Are You Ready for a Predictive Analytics Solution?

Download a copy to keep. 5 Questions to Ask Yourself & Your Team Predictive Analytics and AI are hot topics in the analytics and marketing worlds right now. Those who have been early adopters are seeing great success, but how

Do you know BERT?
Do You Know BERT?

In the world of AI and predictive analytics, BERT isn’t a person but a machine learning, open source framework for Natural Language Processing (NLP). BERT, which stands for Bidirectional Encoder Representations from Transformers, is designed to help computers understand the

Create Room in Your Budget
A Predictive Analytics Tool Can Create Room in Your Budget

Yes, software services cost money, and there are some expensive options, but hear us out because we’re confident that the right tool predictive analytics tool can create room in your budget.  First, a refresher for those who need it, predictive

AI Improves the Lives of Data-Driven Marketers
How AI Improves the Lives of Data-Driven Marketers

Nearly every department (Sales, Customer Success, Operations, Marketing, etc.) has become data-driven over the past couple of decades as new ways of collecting, processing, and visualizing data have emerged, but the marketing group is one of the standouts as they

The Data Scientist Unicorn
The Data Scientist Unicorn Doesn’t Exist

Squark recently hosted a fireside chat with esteemed AI industry expert (and Squark advisor) Dr. Tom Davenport and Squark Co-CEO/Co-Founder Judah Phillips, “What Executives Need to Know About AI and ML in 2022 with Tom Davenport.” Among the many points

Citizen Data Scientist
The Citizen Data Scientist

It is possible that you already have a citizen data scientist on your team, even if they aren’t formally recognized as such. This group of people has been slowly growing in numbers since the term was first coined in 2016,

Decision Analytics
What is Decision Analytics?

According to a 2021 Gartner study, 65% of decisions made are more complex (involving more stakeholders or choices) than they were two years ago. The challenge is, the growing rate of complexity is unsustainable without a way to process the ever

NLP to Understand the Text in Your Business
Use NLP to Understand the Impact of the Text in Your Business

What is NLP?  NLP stands for Natural Language Processing. NLP is used to understand the impact of the text, words, and phrases in your business data. It is a branch of Artificial Intelligence (AI) where computers learn to understand words

Eliminate Ineffective Marketing
Predictive AI Can Help You Eliminate Ineffective Marketing

As the famous marketing statement supposedly said by the Philadelphia retailer John Wanamaker goes, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  Had predictive AI been around, he wouldn’t have been

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Squark no-code AI SaaS platform is the most flexible, fastest, and easy-to-use automation of AI on the planet.  Use clicks (not code) to automatically find AI-insights in the data you already have. Prioritize decisions and know what actions to take using any data from any system. Drive growth and expansion by forecasting customer outcomes over time, understanding attribution & media mix, predicting lifetime value, and improving retention .  Squark’s no-code AI is as simple and easy-to-use as a spreadsheet. It’s built for analysts yet our award-winning software is more powerful, accurate, scalable, and feature-rich than many other AI systems deployed in business today.  

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