Predictive Analytics Use Cases for DTC
The Top 5 Predictive Analytics Use Cases for DTC Brands

Direct-to-Consumer (DTC) brands have been on the rise for the past several years, their adoption accelerating with the pandemic. With their plethora of customer data and an inclination toward adopting the latest technologies, some have been earlier adopters and beneficiaries

Buy-In for a No-Code Predictive Analytics Solution
How to Get Buy-In for a No-Code Predictive Analytics Tool

You’re sold. You understand the value of a no-code predictive analytics tool. You can check all the boxes on the Are You Ready for a Predictive Analytics Solution checklist. Now you need to get stakeholder buy-in across departments. We’ve got

Supply Chains are Innovating with AI
How Supply Chains are Innovating with AI and the Metaverse

Recently we’ve all heard and felt the effects of the supply chain issues. Issues have been growing with the increased demand of e-commerce businesses and exacerbated by Covid-19. Fortunately, supply chain management companies aren’t waiting for the issues to resolve

Responsible AI
What is Responsible AI?

The potential of AI to improve people’s lives, both personally and professionally, is enormous. However, there is also a concern about possible inadvertent or negative impacts, which is why Squark is committed to the practices of responsible AI in the

Time Series Forecasting for Marketers
The Power of Time Series Forecasting for Marketers

When marketers hear “predictive analytics,” the first use case that typically comes to mind is identifying the customers most likely to buy. That is a great one, it drives efficiency, conversions, and revenue, but it isn’t the only capability. There

What is MLOps and Why Does it Matter?
What is MLOps and Why Does it Matter?

MLOps combines the terms machine learning and DevOps and stands for Machine Learning Operations. It is a set of practices that aim to not only deploy but maintain machine learning models in production reliably and efficiently. It is a core

How to Build Trust in AI
Building Trust in AI

Artificial Intelligence (AI) is not the future; it is already here. It is in your pocket, car, television, shopping experiences, and more and more in the automated workflows for businesses. But even as AI is becoming more prevalent, some people

Data Insights
AI is More than Predictions, It’s Data Insights

Predictions give you future outcomes; data insights show you the roadmap to getting there. The right AI prediction tool, the one with layers of explainable AI, can provide you with both. From Your Historical Data to Future Outcomes & Insights

No-Code AI for Executives
What No-Code AI Means for Executives

What Does No-Code AI Mean for Executives? Unlocked access, for business units, to the power of AI and machine learning. Teams and individuals are able to build their own projects in clicks. All features of data ingestion, data prep, feature

time-date data
How to Get More from Your Time(stamps)

“We must use time as a tool, not as a couch.” – President John F. Kennedy While this quote came from a speech made to the National Association of Manufacturers in 1961 and wasn’t talking about using timestamps but rather

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