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How Would Programs and Processes Improve with a Clear View of the Future?

You already know what happened in the past. It’s right there in your charts, graphs, and reports. Unfortunately, dashboards don’t help you see what’s ahead.

Squark supports your custom use-cases with all models, predictions, explanations built dynamically, including:

Acquisition Use Cases
  • What customer touches are most important to a qualification?
  • What data points about my leads are predictive of conversion?
  • How should I adjust my media mix using algorithmic attribution?
  • What campaigns should I run next, and what offers should I use?
  • Whom should I target, and what data should I use to personalize?
Conversion Use Cases
  • Which contacts and leads will convert in the future?
  • What products should I show?
  • What price should I offer?
  • What messages will be most effective?
  • How can I forecast what will be my conversion rate, revenue, and units over time?
Retention and Loyalty Use Cases
  • What customers will churn?
  • What customers will buy again, and what do I offer them?
  • When will customers buy again?
  • Who are my best customers, and what is the CLTV?
  • What do I do to retain them and maximize LTV?

What Squark Does

Unlike descriptive reports and BI systems, Squark uses machine learning to produce actionable predictions and provide customer insights on individual visitors, carts, ads, and journeys. Squark can be applied to just about any question you have about the future. Any of your existing marketing technology can be integrated with Squark.

How to Get Started

Easy-to-use is the “auto” part of Squark automated machine learning. Without any coding, you point to training data sets, and accurate models are built with the most sophisticated AI algorithms. With a few clicks, the new data to be evaluated is loaded, and your predictions appear in minutes. Squark is a SaaS system with easy access for individuals or large teams. Since there is no programming, you do not need to know any coding languages or have previous exposure to data science.

Why Squark Works

Patterns exist in the known outcomes you already have recorded in CRM, Marketing Automation, ERP, CDP, ABM, and other data stores. Squark learns the patterns using automated machine learning like a bloodhound getting the scent. Letting Squark loose on your database applies that learning to deliver predictions with probabilities for each record. Prioritizing action plans become simple when you have real answers.

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Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise.  In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact. 

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