You already know what happened in the past. It’s right there in your charts, graphs, and reports. Unfortunately, dashboards don’t help you see what’s ahead. That is where predictive analytics comes in. The newest generation of predictive analytics harnesses the power of data science through automation driven by machine learning and Artificial Intelligence (AI). It can dramatically improve your team’s business impact by enabling them to focus on future opportunities, forecast outcomes, de-risk next-best actions, and improve account health.
Unlike descriptive reports and BI systems, Squark uses machine learning to produce actionable predictions and provide customer insights on individual visitors, carts, ads, and journeys. Squark can be applied to just about any question you have about the future. Any of your existing marketing technology can be integrated with Squark.
Easy-to-use is the “auto” part of Squark automated machine learning. Without any coding, you point to training data sets, and accurate models are built with the most sophisticated AI algorithms. With a few clicks, the new data to be evaluated is loaded, and your predictions appear in minutes. Squark is a SaaS system with easy access for individuals or large teams. Since there is no programming, you do not need to know any coding languages or have previous exposure to data science.
Patterns exist in the known outcomes you already have recorded in CRM, Marketing Automation, ERP, CDP, ABM, and other data stores. Squark learns the patterns using automated machine learning like a bloodhound getting the scent. Letting Squark loose on your database applies that learning to deliver predictions with probabilities for each record. Prioritizing action plans become simple when you have real answers.
Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise. In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact.