Resources

Squark Whitepapers

For Marketing Agencies and Service Providers

Data is blurring the lines about what it means for agencies and consultancies to deliver marketing services. Learn how to move from traditional, intuition-only services to machine-augmented analytics services to:

  • Deliver faster on current engagements
  • Drive new revenue with new services
  • Improve client satisfaction
  • Differentiate from competitors
  • Increase profitability

For Marketing Teams

Marketers have long been among the most advanced in utilizing data to inform actions. The game has gotten more difficult with increased velocity of transactions and inundation of data. Learn how combining your existing talents in the art and intuition of marketing can be bolstered by advances in AI analytics that give you the advantage of data science without the data scientists:

  • Understand buyers and personae
  • Personalize journeys
  • Improve advertising ROI
  • Find more and higher ACLV leads
  • Shatter goals