NLP stands for Natural Language Processing. NLP is used to understand the impact of the text, words, and phrases in your business data. It is a branch of Artificial Intelligence (AI) where computers learn to understand words and sentences (syntax and semantics) and their impact on business outcomes.
AI, or more specifically, Machine Learning (ML), detects patterns in data faster and more thoroughly than most humans are capable of doing. For NLP, the algorithms analyze the text and find the words and phrases associated with driving or detracting from your desired outcome. Businesses are using this technology as a piece of their overall predictive analytics strategy to understand past data, make future projections, and optimize operations.
Getting started with NLP no longer requires a data scientist with specialty skills or programming knowledge to use complex platforms. Squark’s no-code platform has unique and proprietary features and functionality to automatically apply NLP to the data connected, including a world-class ability to tell you exactly what words and phrases influence your business outcomes.
Takeaway: Today’s AI technology allows you to use NLP to understand the impact of the text in your business, predict future outcomes, drive desired results, and improve overall communication with your customers.
Squark is a no-code predictive analytics SaaS that automatically analyzes business data you work with every day to predict customer outcomes, uncover new and unforeseen business opportunities, and mitigate risk. It is a simple and easy-to-use AI software that doesn’t require data science nor technical expertise. In a matter of clicks, make confident, data-backed decisions about what your customers will do next and understand why to increase your business impact.