Personalized conversion paths provide a tailored and individualized experience for each customer. Important to marketers, personalized paths help increase customer engagement, likelihood to buy, satisfaction, and ultimately lead to higher conversion rates.
AI-personalized conversion paths enable an organization to make sense of large (and small) amounts of customer data to predict, classify, and forecast conversion outcomes. Patterns and trends can be detected by AI and used to identify the optimal treatment of a customer across the lifecycle. In fact, AI can help you understand the importance of specific events in your conversion path. For example, below are questions that can be answered with AI across a simple 4-step conversion path:
Marketing and overall business success increases by making predictions about what types of offers or experiences are likely to be most effective for segments and for individual customers. By using AI, marketers can create personalized conversion paths that are tailored to the specific needs and preferences of each customer, increasing the chances of a successful conversion. Click here to talk with an expert to learn how Squark helps marketers deliver improved conversion paths.
Squark is a no-code AI as a Service platform that helps data-literate business users make better decisions with their data. Squark is used across a variety of industries & use cases to uncover AI-driven insights from tabular and textual data, prioritize decisions, and take informed action. The Squark platform is designed to be easy to use, accurate, scalable, and secure.